# #896dab

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#896dab`
- RGB: rgb(137, 109, 171)
- HSL: hsl(267, 27%, 55%)
- OKLCH: oklch(0.586 0.097 304.3)
- Relative luminance: 0.192
- Nearest named color: Crown Jewels (#946dad, Δ 1.855) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/896dab

## Tints & shades

- Tints (toward white): #947ab3, #a18abc, #ab97c3, #b6a4cb, #c3b5d4, #cdc1dc, #d8cee3, #e2dbeb, #efecf4, #faf9fb
- Shades (toward black): #7c5da2, #705492, #634a82, #574171, #4a3861, #3c2d4e, #2f233e, #231a2d, #16111d, #0a070d

## Harmonies

- Complementary: #8fab6d
- Analogous: #6d70ab, #a86dab
- Triadic: #ab896d, #6dab89
- Split-complementary: #aba86d, #70ab6d
- Tetradic: #ab6d70, #8fab6d, #6daba8

## Colors that go with #896dab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #896dab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #896dab: 6 real palettes, including Campus and American Express's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), American Express (https://brandsweets.com/colors/brands/americanexpress-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #896dab, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #896dab in 10 real palettes, including Graphite Mono and Superhuman's brand system, as the lead colour. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #896dab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #896dab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #896dab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Rust** #b7410e [pool] — Rust shows up next to #896dab in 3 real palettes, including Semrush's brand system and Gallery, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #876aa9 (4.5:1); AA: background → #0a0a0a (4.56:1); AAA: text → #664c85 (7.15:1)
- On black (#000000): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a38ebe (7.17:1)

## Brands using this color

- **Semrush** — secondary #8467aa (Δ 1.848) — https://brandsweets.com/colors/brands/semrush-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/896dab-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#896dab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.