# #8965a4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8965a4`
- RGB: rgb(137, 101, 164)
- HSL: hsl(274, 26%, 52%)
- OKLCH: oklch(0.568 0.102 309.7)
- Relative luminance: 0.1731
- Nearest named color: Crown Jewels (#946dad, Δ 3.05) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/8965a4

## Tints & shades

- Tints (toward white): #9575ae, #9f82b5, #ab92bf, #b59fc6, #c1afd0, #cebfd9, #d8cce1, #e4dcea, #eee9f2, #faf9fb
- Shades (toward black): #7c5997, #6f4f87, #64487a, #573e6a, #4a355a, #3d2b4a, #2f223a, #251a2d, #18111d, #0b080d

## Harmonies

- Complementary: #80a465
- Analogous: #6965a4, #a465a0
- Triadic: #a48965, #65a489
- Split-complementary: #a0a465, #65a469
- Tetradic: #a46965, #80a465, #65a0a4

## Colors that go with #8965a4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8965a4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #8965a4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8965a4: 4 real palettes, including Campus and Linkedin's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #8965a4, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #8965a4 in 7 real palettes, including Superhuman's brand system and Graphite Mono, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Dusk (https://brandsweets.com/palettes/cool#dusk), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #8965a4 in 3 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #8965a4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #8965a4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6a4b81 (7.15:1)
- On black (#000000): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8b68a6 (4.63:1); AA: background → #fafafa (4.51:1); AAA: text → #a68bbb (7.03:1)

## Brands using this color

- **Semrush** — secondary #8467aa (Δ 1.223) — https://brandsweets.com/colors/brands/semrush-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8965a4-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8965a4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.