# #894e39

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#894e39`
- RGB: rgb(137, 78, 57)
- HSL: hsl(16, 41%, 38%)
- OKLCH: oklch(0.489 0.086 40.2)
- Relative luminance: 0.1106
- Nearest named color: Annatto (#8c5341, Δ 1.578) — https://brandsweets.com/colors/annatto
- Moods: warm
- Page: https://brandsweets.com/colors/894e39

## Tints & shades

- Tints (toward white): #9e5b42, #b4674b, #bd7961, #c68c76, #cf9e8c, #d8b0a2, #e1c2b7, #ead4cd, #f3e7e2, #fcf9f8
- Shades (toward black): #7e4835, #6f402f, #653a2a, #563124, #4c2b20, #41251b, #321d15, #281711, #190e0b, #0e0806

## Harmonies

- Complementary: #397389
- Analogous: #89394c, #897639
- Triadic: #39894e, #4e3989
- Split-complementary: #398976, #394c89
- Tetradic: #4c8939, #397389, #763989

## Colors that go with #894e39

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #894e39 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #894e39, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #894e39 in 4 real palettes, including Harvest and Fireside, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/goldenrod
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #894e39 in 4 real palettes, including Darkroom and Bookshop, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Fireside (https://brandsweets.com/palettes/dark#fireside), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #894e39 in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #894e39: 5 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Typewriter and Bookshop put Slate Gray beside #894e39, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/slategray
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #894e39: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #814a36 (7.08:1)
- On black (#000000): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad6348 (4.66:1); AA: background → #d9d9d9 (4.63:1); AAA: text → #c48973 (7.17:1)

## Curated palettes containing it

- **Bakery** (warm, muted, elegant) — #8c4a2f, #c19a6b, #c26a3a, #fbf3e6, #3b2a1a — Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial. — tool: https://brandsweets.com/palettes/new/8c4a2f-c19a6b-c26a3a-fbf3e6-3b2a1a — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/894e39-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#894e39" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.