# #894da8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#894da8`
- RGB: rgb(137, 77, 168)
- HSL: hsl(280, 37%, 48%)
- OKLCH: oklch(0.53 0.149 312.8)
- Relative luminance: 0.1345
- Nearest named color: Lusty Lavender (#8d5eb7, Δ 4.382) — https://brandsweets.com/colors/lusty-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/894da8

## Tints & shades

- Tints (toward white): #965bb3, #a16cbc, #ac7ec4, #b78fcc, #c3a1d4, #ceb2dc, #d9c4e4, #e4d5ec, #efe7f4, #fbf8fc
- Shades (toward black): #7e479a, #703f88, #64387a, #563069, #4a2a5b, #3f234d, #311b3b, #25152d, #170d1c, #0b060e

## Harmonies

- Complementary: #6ba84d
- Analogous: #5c4da8, #a84d99
- Triadic: #a8894d, #4da889
- Split-complementary: #99a84d, #4da85c
- Tetradic: #a85c4d, #6ba84d, #4d99a8

## Colors that go with #894da8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #894da8 in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #894da8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #894da8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #894da8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #894da8 in 3 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #894da8: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #894da8 in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #894da8 in two real palettes: Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #75428f (7.16:1)
- On black (#000000): 3.69:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #985eb5 (4.6:1); AA: background → #e6e6e6 (4.56:1); AAA: text → #b185c7 (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/894da8-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#894da8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.