# #894da3

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#894da3`
- RGB: rgb(137, 77, 163)
- HSL: hsl(282, 36%, 47%)
- OKLCH: oklch(0.527 0.143 314.7)
- Relative luminance: 0.1327
- Nearest named color: Lusty Lavender (#8d5eb7, Δ 4.733) — https://brandsweets.com/colors/lusty-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/894da3

## Tints & shades

- Tints (toward white): #9659b1, #a16ab9, #ac7bc1, #b78dc9, #c4a1d3, #cfb3db, #dac4e3, #e5d5eb, #f0e7f4, #fbf8fc
- Shades (toward black): #7d4695, #6f3e84, #633776, #583168, #4c2a5a, #3d2249, #321c3b, #26152d, #170d1c, #0c070e

## Harmonies

- Complementary: #67a34d
- Analogous: #5e4da3, #a34d92
- Triadic: #a3894d, #4da389
- Split-complementary: #92a34d, #4da35e
- Tetradic: #a35e4d, #67a34d, #4d92a3

## Colors that go with #894da3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #894da3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #894da3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #894da3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #894da3 in 3 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #894da3: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #894da3 in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #894da3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #894da3 in two real palettes: Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #78438e (7.02:1)
- On black (#000000): 3.65:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #985cb2 (4.51:1); AA: background → #e6e6e6 (4.6:1); AAA: text → #b386c6 (7.14:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/894da3-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#894da3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.