# #890801

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#890801`
- RGB: rgb(137, 8, 1)
- HSL: hsl(3, 99%, 27%)
- OKLCH: oklch(0.399 0.159 30)
- Relative luminance: 0.0549
- Nearest named color: darkred (#8b0000, Δ 0.556) — https://brandsweets.com/colors/darkred
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/890801

## Tints & shades

- Tints (toward white): #ad0901, #d00b01, #f40d01, #fe261b, #fe4d43, #fe6e67, #fe908a, #ffb2ae, #ffd4d1, #fff5f5
- Shades (toward black): #7f0701, #700601, #650601, #5b0500, #510400, #420400, #380300, #2e0300, #1e0200, #140100

## Harmonies

- Complementary: #018289
- Analogous: #89013e, #894c01
- Triadic: #018908, #080189
- Split-complementary: #01894c, #013e89
- Tetradic: #3e8901, #018289, #4c0189

## Colors that go with #890801

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #890801 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #890801 in 4 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #890801 in 13 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #890801: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Woodsmoke put Champagne beside #890801, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #890801: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #890801 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #890801 wants: a warm off-white that shares its undertone, so #890801 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e90d01 (4.52:1); AA: background → #b0b0b0 (4.61:1); AAA: text → #fe6058 (7.03:1); AAA: background → #d9d9d9 (7.09:1)

## Brands using this color

- **Garmin** — secondary #920000 (Δ 1.895) — https://brandsweets.com/colors/brands/garmin-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/890801-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#890801" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.