# #890797

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#890797`
- RGB: rgb(137, 7, 151)
- HSL: hsl(294, 91%, 31%)
- OKLCH: oklch(0.454 0.21 323.2)
- Relative luminance: 0.077
- Nearest named color: darkmagenta (#8b008b, Δ 2.064) — https://brandsweets.com/colors/darkmagenta
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/890797

## Tints & shades

- Tints (toward white): #a709b9, #c20ad6, #dd10f4, #e232f5, #e755f7, #eb72f8, #f094fa, #f5b6fc, #f9d3fd, #fef5ff
- Shades (toward black): #7b0688, #73067f, #650570, #580561, #4f0458, #420349, #35033a, #28022c, #1f0222, #120113

## Harmonies

- Complementary: #169707
- Analogous: #410797, #97075d
- Triadic: #978907, #079789
- Split-complementary: #5d9707, #079741
- Tetradic: #974107, #169707, #075d97

## Colors that go with #890797

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #890797: 5 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #890797 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #890797: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #890797: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #890797: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #890797 in two real palettes: Lenovo's brand system and Gemstone, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #890797 in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #890797's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb0be0 (4.66:1); AA: background → #c2c2c2 (4.64:1); AAA: text → #e755f7 (7.04:1); AAA: background → #ededed (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/890797-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#890797" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.