# #877ad1

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#877ad1`
- RGB: rgb(135, 122, 209)
- HSL: hsl(249, 49%, 65%)
- OKLCH: oklch(0.629 0.129 289)
- Relative luminance: 0.2367
- Nearest named color: mediumpurple (#9370db, Δ 3.51) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/877ad1

## Tints & shades

- Tints (toward white): #9185d5, #9f95db, #a9a0de, #b4abe2, #c1bbe8, #ccc6eb, #d6d1ef, #e0ddf3, #eeecf8, #f8f7fc
- Shades (toward black): #7363ca, #5e4cc2, #4f3db3, #45359c, #3b2e85, #2f246a, #251d54, #1b153d, #110d26, #07050f

## Harmonies

- Complementary: #c4d17a
- Analogous: #7a99d1, #b37ad1
- Triadic: #d1877a, #7ad187
- Split-complementary: #d1b37a, #99d17a
- Tetradic: #d17a99, #c4d17a, #7ad1b3

## Colors that go with #877ad1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #877ad1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #877ad1 in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #877ad1, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #877ad1: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #877ad1: 9 real palettes, including Dusk and Coursera's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coursera (https://brandsweets.com/colors/brands/coursera-org), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #877ad1, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #877ad1 in 4 real palettes, including Google's brand system and Readymag's brand system, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Substack (https://brandsweets.com/colors/brands/substack-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/orangered
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #877ad1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7667cb (4.59:1); AA: background → #1f1f1f (4.5:1); AAA: text → #5441be (7.3:1)
- On black (#000000): 5.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #988dd8 (7.14:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/877ad1-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#877ad1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.