# #8774dc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8774dc`
- RGB: rgb(135, 116, 220)
- HSL: hsl(251, 60%, 66%)
- OKLCH: oklch(0.624 0.153 289.6)
- Relative luminance: 0.2281
- Nearest named color: mediumpurple (#9370db, Δ 2.009) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/8774dc

## Tints & shades

- Tints (toward white): #9281df, #9c8de2, #ab9de7, #b5a9ea, #c0b6ed, #cac2f0, #d5cef3, #e3def7, #edebfa, #f8f7fd
- Shades (toward black): #725cd6, #5d43d0, #4a30c0, #412aa7, #37248f, #2e1e76, #24175e, #191041, #100a29, #060410

## Harmonies

- Complementary: #c9dc74
- Analogous: #7495dc, #bb74dc
- Triadic: #dc8774, #74dc87
- Split-complementary: #dcbb74, #95dc74
- Tetradic: #dc7495, #c9dc74, #74dcbb

## Colors that go with #8774dc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8774dc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #8774dc in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #8774dc, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8774dc: 6 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8774dc: 8 real palettes, including Coursera's brand system and Linkedin's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside #8774dc, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #8774dc in 4 real palettes, including Google's brand system and Readymag's brand system, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Replit (https://brandsweets.com/colors/brands/replit), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/orangered
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8774dc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.78:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7964d8 (4.54:1); AA: background → #1c1c1c (4.51:1); AAA: text → #563bce (7.21:1)
- On black (#000000): 5.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9989e1 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8774dc-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8774dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.