# #8764af

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8764af`
- RGB: rgb(135, 100, 175)
- HSL: hsl(268, 32%, 54%)
- OKLCH: oklch(0.57 0.118 304.4)
- Relative luminance: 0.1736
- Nearest named color: Lavish Spending (#8469bc, Δ 2.169) — https://brandsweets.com/colors/lavish-spending
- Moods: cool, muted
- Page: https://brandsweets.com/colors/8764af

## Tints & shades

- Tints (toward white): #9272b6, #9f82bf, #a990c6, #b6a1ce, #c0aed5, #cbbcdc, #d8cde5, #e2daec, #efebf5, #faf8fc
- Shades (toward black): #7a55a5, #6e4c94, #614483, #553b72, #483262, #3c2a51, #2f2140, #23182f, #16101e, #0a070d

## Harmonies

- Complementary: #8caf64
- Analogous: #6467af, #ad64af
- Triadic: #af8764, #64af87
- Split-complementary: #afad64, #67af64
- Tetradic: #af6467, #8caf64, #64afad

## Colors that go with #8764af

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8764af: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #8764af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #8764af in 5 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8764af: 4 real palettes, including Linkedin's brand system and Campus, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #8764af, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #8764af in 7 real palettes, including Superhuman's brand system and Zed's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8764af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Amber** #ffbf00 [pool] — Amber is paired with #8764af in two real palettes: Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #69498d (7.15:1)
- On black (#000000): 4.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8a68b1 (4.7:1); AA: background → #fcfcfc (4.58:1); AAA: text → #a68dc4 (7.23:1)

## Brands using this color

- **Semrush** — secondary #8467aa (Δ 1.291) — https://brandsweets.com/colors/brands/semrush-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8764af-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8764af" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.