# #874ca4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#874ca4`
- RGB: rgb(135, 76, 164)
- HSL: hsl(280, 37%, 47%)
- OKLCH: oklch(0.524 0.145 313.4)
- Relative luminance: 0.13
- Nearest named color: Lusty Lavender (#8d5eb7, Δ 4.945) — https://brandsweets.com/colors/lusty-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/874ca4

## Tints & shades

- Tints (toward white): #9457b2, #9f69ba, #aa7ac2, #b58cca, #c3a1d4, #ceb2dc, #d9c4e4, #e4d5ec, #efe7f4, #fbf8fc
- Shades (toward black): #7b4596, #6d3d85, #613777, #563069, #4a2a5b, #3c2249, #311b3b, #25152d, #170d1c, #0b060e

## Harmonies

- Complementary: #69a44c
- Analogous: #5a4ca4, #a44c95
- Triadic: #a4874c, #4ca487
- Split-complementary: #95a44c, #4ca45a
- Tetradic: #a45a4c, #69a44c, #4c95a4

## Colors that go with #874ca4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #874ca4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #874ca4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #874ca4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #874ca4 in 3 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #874ca4: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #874ca4 in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #874ca4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #874ca4 in two real palettes: Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #75428f (7.16:1)
- On black (#000000): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #985eb5 (4.6:1); AA: background → #e3e3e3 (4.55:1); AAA: text → #b185c7 (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/874ca4-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#874ca4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.