# #874017

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#874017`
- RGB: rgb(135, 64, 23)
- HSL: hsl(22, 71%, 31%)
- OKLCH: oklch(0.456 0.11 47)
- Relative luminance: 0.0888
- Nearest named color: saddlebrown (#8b4513, Δ 1.623) — https://brandsweets.com/colors/saddlebrown
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/874017

## Tints & shades

- Tints (toward white): #a64f1c, #c05b21, #db6a29, #e08048, #e59566, #eaa781, #efbc9f, #f4d2be, #f8e4d8, #fef9f6
- Shades (toward black): #7a3a15, #713613, #643011, #57290f, #4e250d, #411f0b, #341909, #271307, #1f0e05, #110803

## Harmonies

- Complementary: #175e87
- Analogous: #871726, #877817
- Triadic: #178740, #401787
- Split-complementary: #178778, #172687
- Tetradic: #268717, #175e87, #781787

## Colors that go with #874017

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #874017 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and Woodsmoke put Champagne beside #874017, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #874017's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #874017 in 4 real palettes, including Candlelight and Harvest, as the supporting colour. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Harvest (https://brandsweets.com/palettes/warm#harvest), Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #874017 in 4 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #874017: 4 real palettes, including Darkroom and Olive Grove, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Bookshop and Typewriter put Slate Gray beside #874017, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #874017: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.57:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bc5920 (4.59:1); AA: background → #c9c9c9 (4.57:1); AAA: text → #df7d43 (7.15:1); AAA: background → #f7f7f7 (7.06:1)

## Brands using this color

- **Trader Joe's** — secondary #834427 (Δ 1.528) — https://brandsweets.com/colors/brands/traderjoes-com

## Curated palettes containing it

- **Cider** (autumn, warm, elegant) — #8b3a1f, #b8862b, #5f6b3a, #faf3e6, #2e1f16 — Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature. — tool: https://brandsweets.com/palettes/new/8b3a1f-b8862b-5f6b3a-faf3e6-2e1f16 — collection: https://brandsweets.com/palettes/autumn

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/874017-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#874017" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.