# #853d99

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#853d99`
- RGB: rgb(133, 61, 153)
- HSL: hsl(287, 43%, 42%)
- OKLCH: oklch(0.493 0.156 318.4)
- Relative luminance: 0.1062
- Nearest named color: Grapes of Italy (#714a8b, Δ 5.19) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, modern
- Page: https://brandsweets.com/colors/853d99

## Tints & shades

- Tints (toward white): #9846af, #a454bb, #b069c3, #ba7ccb, #c592d3, #d1a7dc, #dabae3, #e6d0ec, #f0e2f3, #fbf8fc
- Shades (toward black): #79378b, #6c317c, #622d71, #562762, #492154, #3c1c45, #301637, #26112c, #190c1d, #0d060f

## Harmonies

- Complementary: #51993d
- Analogous: #573d99, #993d7f
- Triadic: #99853d, #3d9985
- Split-complementary: #7f993d, #3d9957
- Tetradic: #99573d, #51993d, #3d7f99

## Colors that go with #853d99

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #853d99 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #853d99 in 4 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #853d99: 5 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #853d99: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #853d99: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #853d99: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Midnight Blue** #191970 [pool] — Two real palettes: Kraken's brand system and Marvel's brand system put Midnight Blue beside #853d99, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Rust** #b7410e [pool] — Rust shows up next to #853d99 in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7f3a92 (7.19:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a454bb (4.56:1); AA: background → #d4d4d4 (4.53:1); AAA: text → #bb7fcc (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/853d99-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#853d99" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.