# #8474d8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8474d8`
- RGB: rgb(132, 116, 216)
- HSL: hsl(250, 56%, 65%)
- OKLCH: oklch(0.619 0.147 288.7)
- Relative luminance: 0.2235
- Nearest named color: mediumpurple (#9370db, Δ 2.513) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/8474d8

## Tints & shades

- Tints (toward white): #8f80db, #9d90e0, #a79ce3, #b2a7e6, #c0b7eb, #cac3ee, #d5cff2, #dfdbf5, #edebf9, #f8f7fd
- Shades (toward black): #6f5cd1, #5a44ca, #4b35bb, #422ea3, #38278b, #2d1f6f, #231958, #1a1240, #100b28, #060410

## Harmonies

- Complementary: #c7d874
- Analogous: #7495d8, #b674d8
- Triadic: #d88474, #74d884
- Split-complementary: #d8b674, #95d874
- Tetradic: #d87495, #c7d874, #74d8b6

## Colors that go with #8474d8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8474d8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #8474d8 in 6 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8474d8: 6 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8474d8: 12 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Marvel's brand system and Lavender Haze put Midnight Blue beside #8474d8, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #8474d8 in 4 real palettes, including Google's brand system and Readymag's brand system, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Substack (https://brandsweets.com/colors/brands/substack-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/orangered
- **Red** #ff0000 [pool] — Red is paired with #8474d8 in 4 real palettes, including Nike's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: Nike (https://brandsweets.com/colors/brands/nike-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/red
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8474d8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.84:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7664d3 (4.63:1); AA: background → #1a1a1a (4.53:1); AAA: text → #5740c9 (7.04:1)
- On black (#000000): 5.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #998cde (7.16:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8474d8-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8474d8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.