# #844d5d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#844d5d`
- RGB: rgb(132, 77, 93)
- HSL: hsl(343, 26%, 41%)
- OKLCH: oklch(0.489 0.077 1.6)
- Relative luminance: 0.11
- Nearest named color: Grape Kiss (#82476f, Δ 3.775) — https://brandsweets.com/colors/grape-kiss
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/844d5d

## Tints & shades

- Tints (toward white): #97596a, #a46577, #b07888, #bb8b99, #c69faa, #d0afb8, #dbc2c9, #e6d5da, #f0e5e8, #fbf9f9
- Shades (toward black): #774654, #6d404d, #603944, #54313b, #4a2b34, #3d242b, #301c22, #231519, #1a0f12, #0d0809

## Harmonies

- Complementary: #4d8474
- Analogous: #844d78, #84594d
- Triadic: #5d844d, #4d5d84
- Split-complementary: #4d8459, #4d7884
- Tetradic: #78844d, #4d8474, #594d84

## Colors that go with #844d5d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #844d5d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #844d5d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #844d5d: 5 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #844d5d: 4 real palettes, including HP's brand system and State Farm's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #844d5d in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #844d5d in 4 real palettes, including Magazine Ochre and Garnet, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Garnet (https://brandsweets.com/palettes/warm#garnet), Aesop (https://brandsweets.com/colors/brands/aesop-com), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #844d5d: 5 real palettes, including Darkroom and Oatmeal, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #844d5d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7d4a58 (7.02:1)
- On black (#000000): 3.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a36274 (4.56:1); AA: background → #d6d6d6 (4.51:1); AAA: text → #b98896 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/844d5d-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#844d5d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.