# #831649

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#831649`
- RGB: rgb(131, 22, 73)
- HSL: hsl(332, 71%, 30%)
- OKLCH: oklch(0.408 0.148 358.4)
- Relative luminance: 0.0588
- Nearest named color: Beet Red (#7e203f, Δ 2.504) — https://brandsweets.com/colors/beet-red
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/831649

## Tints & shades

- Tints (toward white): #a11b5a, #c0216b, #da2579, #df438c, #e4629f, #ea81b2, #ef9fc4, #f3b9d4, #f8d8e7, #fef6fa
- Shades (toward black): #761442, #6d123d, #601035, #570f31, #4a0d29, #3d0a22, #34091d, #270716, #1f0511, #11030a

## Harmonies

- Complementary: #168350
- Analogous: #83167f, #831a16
- Triadic: #498316, #164983
- Split-complementary: #16831a, #167f83
- Tetradic: #7f8316, #168350, #1a1683

## Colors that go with #831649

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #831649 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #831649's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #831649 in 6 real palettes, including Cider and Bookshop, as that palette's text colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #831649: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #831649 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #831649: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #831649: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #831649: two real palettes: Hinge's brand system and State Farm's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #da2579 (4.52:1); AA: background → #b3b3b3 (4.6:1); AAA: text → #e66ba4 (7:1); AAA: background → #dedede (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/831649-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#831649" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.