# #812013

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#812013`
- RGB: rgb(129, 32, 19)
- HSL: hsl(7, 74%, 29%)
- OKLCH: oklch(0.402 0.134 31)
- Relative luminance: 0.0575
- Nearest named color: Brick Red (#8f1402, Δ 2.948) — https://brandsweets.com/colors/brick-red
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/812013

## Tints & shades

- Tints (toward white): #a02818, #bf2f1d, #de3721, #e25340, #e76f5f, #eb877a, #f0a399, #f4bfb8, #f9dbd7, #fef7f6
- Shades (toward black): #781e12, #6a1a10, #62180f, #54150d, #4b130b, #3e0f09, #350d08, #280a06, #1f0805, #120403

## Harmonies

- Complementary: #137481
- Analogous: #81133d, #815713
- Triadic: #138120, #201381
- Split-complementary: #138157, #133d81
- Tetradic: #3d8113, #137481, #571381

## Colors that go with #812013

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #812013 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #812013 in 4 real palettes, including State Farm's brand system and M&M's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Slate Gray** #708090 [pool] — 4 real palettes, including Bookshop and Typewriter put Slate Gray beside #812013, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #812013 in 10 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #812013: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #812013, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #812013 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #812013: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.77:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #de3721 (4.67:1); AA: background → #b0b0b0 (4.5:1); AAA: text → #e87364 (7.07:1); AAA: background → #dbdbdb (7.06:1)

## Brands using this color

- **Reebok** — secondary #812323 (Δ 1.576) — https://brandsweets.com/colors/brands/reebok-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/812013-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#812013" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.