# #807fa4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#807fa4`
- RGB: rgb(128, 127, 164)
- HSL: hsl(242, 17%, 57%)
- OKLCH: oklch(0.611 0.056 285.9)
- Relative luminance: 0.2245
- Nearest named color: Aster (#867ba9, Δ 1.738) — https://brandsweets.com/colors/aster
- Moods: cool, muted
- Page: https://brandsweets.com/colors/807fa4

## Tints & shades

- Tints (toward white): #8c8bac, #9897b5, #a3a3bd, #afaec6, #bebdd0, #cac9d9, #d6d5e1, #e1e1ea, #ededf2, #f9f9fb
- Shades (toward black): #717099, #636189, #58577a, #4d4c6b, #43425c, #36354b, #2b2a3c, #20202d, #13131b, #09080c

## Harmonies

- Complementary: #a3a47f
- Analogous: #7f90a4, #937fa4
- Triadic: #a4807f, #7fa480
- Split-complementary: #a4937f, #90a47f
- Tetradic: #a47f90, #a3a47f, #7fa493

## Colors that go with #807fa4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #807fa4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #807fa4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #807fa4, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #807fa4: 4 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #807fa4 in 5 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #807fa4: 8 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #807fa4, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #807fa4, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Olympics (https://brandsweets.com/colors/brands/olympics-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.83:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #717099 (4.69:1); AA: background → #1a1a1a (4.55:1); AAA: text → #565577 (7.09:1)
- On black (#000000): 5.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9594b3 (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/807fa4-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#807fa4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.