# #807ed7

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#807ed7`
- RGB: rgb(128, 126, 215)
- HSL: hsl(241, 53%, 67%)
- OKLCH: oklch(0.634 0.132 283)
- Relative luminance: 0.2442
- Nearest named color: mediumpurple (#9370db, Δ 4.385) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/807ed7

## Tints & shades

- Tints (toward white): #8b8adb, #9796df, #a2a1e2, #aeade6, #bdbdeb, #c9c8ee, #d5d4f2, #e0e0f5, #ecebf9, #f7f7fd
- Shades (toward black): #6967d0, #4e4cc8, #3c3abb, #3432a4, #2d2b8c, #242371, #1d1c5a, #151442, #0c0c27, #050510

## Harmonies

- Complementary: #d6d77e
- Analogous: #7ea9d7, #ac7ed7
- Triadic: #d7807e, #7ed780
- Split-complementary: #d7ac7e, #a9d77e
- Tetradic: #d77ea9, #d6d77e, #7ed7ac

## Colors that go with #807ed7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #807ed7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #807ed7 in 9 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #807ed7, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #807ed7 in 4 real palettes, including Marvel's brand system and NASCAR's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #807ed7: 7 real palettes, including Blueprint and Telegram's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Telegram (https://brandsweets.com/colors/brands/telegram-org), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #807ed7: 15 real palettes, including Coursera's brand system and Dusk, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Dusk (https://brandsweets.com/palettes/cool#dusk), Apple (https://brandsweets.com/colors/brands/apple-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #807ed7 in 4 real palettes, including Ledger Dark and Disney's brand system, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Disney (https://brandsweets.com/colors/brands/disney-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/goldenrod
- **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #807ed7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.57:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6c6bd1 (4.51:1); AA: background → #212121 (4.51:1); AAA: text → #4644c5 (7.26:1)
- On black (#000000): 5.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8f8edc (7.07:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/807ed7-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#807ed7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.