# #807bc6

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#807bc6`
- RGB: rgb(128, 123, 198)
- HSL: hsl(244, 40%, 63%)
- OKLCH: oklch(0.619 0.112 285.7)
- Relative luminance: 0.2283
- Nearest named color: Flood (#6677bb, Δ 4.266) — https://brandsweets.com/colors/flood
- Moods: cool, modern
- Page: https://brandsweets.com/colors/807bc6

## Tints & shades

- Tints (toward white): #8e89cd, #9894d1, #a6a2d7, #b0addc, #bebbe2, #c8c6e7, #d6d4ed, #e0dff1, #eeedf7, #f8f8fc
- Shades (toward black): #6b65bd, #5750b4, #4b45a1, #413c8b, #393479, #2f2b64, #25224f, #1b1839, #110f24, #07060e

## Harmonies

- Complementary: #c1c67b
- Analogous: #7b9cc6, #a67bc6
- Triadic: #c6807b, #7bc680
- Split-complementary: #c6a67b, #9cc67b
- Tetradic: #c67b9c, #c1c67b, #7bc6a6

## Colors that go with #807bc6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #807bc6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #807bc6 in 7 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #807bc6: 5 real palettes, including Hershey's's brand system and Fintech Trust, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #807bc6 in 4 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #807bc6: 6 real palettes, including Blueprint and Telegram's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #807bc6: 15 real palettes, including Dusk and American Express's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #807bc6 in 4 real palettes, including Ledger Dark and Chevrolet's brand system, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Disney (https://brandsweets.com/colors/brands/disney-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #807bc6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #726dc0 (4.5:1); AA: background → #1c1c1c (4.52:1); AAA: text → #524baf (7.04:1)
- On black (#000000): 5.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9590d0 (7.18:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/807bc6-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#807bc6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.