# #8073dd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8073dd`
- RGB: rgb(128, 115, 221)
- HSL: hsl(247, 61%, 66%)
- OKLCH: oklch(0.617 0.156 286.5)
- Relative luminance: 0.2207
- Nearest named color: mediumpurple (#9370db, Δ 2.973) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/8073dd

## Tints & shades

- Tints (toward white): #8b80e0, #968ce3, #a59ce7, #b0a9ea, #bcb5ed, #c7c1f0, #d2cef3, #e1def7, #eceafa, #f8f7fd
- Shades (toward black): #695bd7, #5342d1, #402fc1, #3829a8, #302390, #271d77, #1f175e, #161042, #0e0a29, #050410

## Harmonies

- Complementary: #d1dd73
- Analogous: #739cdd, #b573dd
- Triadic: #dd8073, #73dd80
- Split-complementary: #ddb573, #9cdd73
- Tetradic: #dd739c, #d1dd73, #73ddb5

## Colors that go with #8073dd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8073dd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Disney (https://brandsweets.com/colors/brands/disney-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #8073dd in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #8073dd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8073dd: 7 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8073dd: 13 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #8073dd in 4 real palettes, including Disney's brand system and Chevrolet's brand system, as the accent. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #8073dd in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Opensea (https://brandsweets.com/colors/brands/opensea-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/lightskyblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8073dd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.88:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7163d9 (4.68:1); AA: background → #171717 (4.62:1); AAA: text → #4f3ed0 (7.16:1)
- On black (#000000): 5.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #968ce3 (7.16:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8073dd-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8073dd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.