# #804ea6

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#804ea6`
- RGB: rgb(128, 78, 166)
- HSL: hsl(274, 36%, 48%)
- OKLCH: oklch(0.52 0.141 308.5)
- Relative luminance: 0.1279
- Nearest named color: Passion Flower (#6f5698, Δ 4.246) — https://brandsweets.com/colors/passion-flower
- Moods: cool, modern
- Page: https://brandsweets.com/colors/804ea6

## Tints & shades

- Tints (toward white): #8d5cb2, #996dba, #a57fc3, #b190cb, #bda1d3, #cab3db, #d6c4e3, #e2d5eb, #eee7f4, #faf8fc
- Shades (toward black): #764899, #684087, #5e3979, #503168, #452a5a, #3b244c, #2d1c3b, #23152d, #150d1c, #0b070e

## Harmonies

- Complementary: #75a64e
- Analogous: #544ea6, #a64ea1
- Triadic: #a6804e, #4ea680
- Split-complementary: #a1a64e, #4ea654
- Tetradic: #a6544e, #75a64e, #4ea1a6

## Colors that go with #804ea6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #804ea6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #804ea6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #804ea6 in 5 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #804ea6, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #804ea6 in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #804ea6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #804ea6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #804ea6 in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #704592 (7.11:1)
- On black (#000000): 3.56:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9263b6 (4.68:1); AA: background → #e3e3e3 (4.6:1); AAA: text → #ac89c8 (7.17:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/804ea6-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#804ea6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.