# #804d84

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#804d84`
- RGB: rgb(128, 77, 132)
- HSL: hsl(296, 26%, 41%)
- OKLCH: oklch(0.5 0.104 324.4)
- Relative luminance: 0.1156
- Nearest named color: Magic Magenta (#7f4774, Δ 2.668) — https://brandsweets.com/colors/magic-magenta
- Moods: cool, muted
- Page: https://brandsweets.com/colors/804d84

## Tints & shades

- Tints (toward white): #935997, #a065a4, #ac78b0, #b88bbb, #c49fc6, #ceafd0, #d9c2db, #e5d5e6, #efe5f0, #fbf9fb
- Shades (toward black): #744677, #6a406d, #5e3960, #513154, #482b4a, #3b243d, #2f1c30, #221523, #190f1a, #0c080d

## Harmonies

- Complementary: #51844d
- Analogous: #654d84, #844d6c
- Triadic: #84804d, #4d8480
- Split-complementary: #6c844d, #4d8465
- Tetradic: #84654d, #51844d, #4d6c84

## Colors that go with #804d84

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #804d84 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #804d84: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #804d84: 4 real palettes, including HP's brand system and Campus, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #804d84 in 6 real palettes, including Stripe's brand system and GitHub's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #804d84 in 8 real palettes, including Superhuman's brand system and Dusk, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #804d84: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #804d84 in 3 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #804d84 in 3 real palettes, including Fintech Trust and Indigo SaaS, as the accent. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #77487a (7.02:1)
- On black (#000000): 3.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9c5ea1 (4.53:1); AA: background → #dbdbdb (4.58:1); AAA: text → #b688b9 (7.21:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/804d84-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#804d84" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.