# #80400f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#80400f`
- RGB: rgb(128, 64, 15)
- HSL: hsl(26, 79%, 28%)
- OKLCH: oklch(0.445 0.105 52.2)
- Relative luminance: 0.0829
- Nearest named color: saddlebrown (#8b4513, Δ 2.666) — https://brandsweets.com/colors/saddlebrown
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/80400f

## Tints & shades

- Tints (toward white): #a05013, #c06016, #e0701a, #e78336, #eb9756, #efaa76, #f3be96, #f6d2b6, #fae6d6, #fef9f6
- Shades (toward black): #773b0e, #69340c, #60300b, #52290a, #492509, #402007, #321906, #291505, #1b0e03, #120902

## Harmonies

- Complementary: #0f4f80
- Analogous: #800f17, #80780f
- Triadic: #0f8040, #400f80
- Split-complementary: #0f8078, #0f1780
- Tetradic: #17800f, #0f4f80, #780f80

## Colors that go with #80400f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #80400f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and Woodsmoke put Champagne beside #80400f, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #80400f: 4 real palettes, including Darkroom and Olive Grove, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #80400f in 14 real palettes, including Trader Joe's's brand system and Bookshop, as the lead colour. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #80400f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #80400f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #80400f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #80400f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b75b15 (4.52:1); AA: background → #c4c4c4 (4.53:1); AAA: text → #e57824 (7.04:1); AAA: background → #f2f2f2 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/80400f-c4b29c-62cbc5-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#80400f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.