# #803f1e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#803f1e`
- RGB: rgb(128, 63, 30)
- HSL: hsl(20, 62%, 31%)
- OKLCH: oklch(0.445 0.101 45.5)
- Relative luminance: 0.0824
- Nearest named color: saddlebrown (#8b4513, Δ 3.016) — https://brandsweets.com/colors/saddlebrown
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/803f1e

## Tints & shades

- Tints (toward white): #9d4d25, #b6592b, #d06835, #d67e51, #dd936e, #e3a687, #eabba4, #f0d1c1, #f6e3da, #fdf9f7
- Shades (toward black): #74391b, #6b3519, #5f2f16, #532813, #4a2411, #3e1e0f, #32180c, #251209, #1d0e07, #110804

## Harmonies

- Complementary: #1e5f80
- Analogous: #801e2e, #80701e
- Triadic: #1e803f, #3f1e80
- Split-complementary: #1e8070, #1e2e80
- Tetradic: #2e801e, #1e5f80, #701e80

## Colors that go with #803f1e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #803f1e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and Woodsmoke put Champagne beside #803f1e, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #803f1e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #803f1e: 5 real palettes, including Darkroom and Olive Grove, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #803f1e, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #803f1e in 16 real palettes, including Trader Joe's's brand system and Bookshop, as the lead colour. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #803f1e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #803f1e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ba5b2c (4.62:1); AA: background → #c4c4c4 (4.55:1); AAA: text → #d78156 (7.16:1); AAA: background → #f2f2f2 (7.09:1)

## Brands using this color

- **Trader Joe's** — secondary #834427 (Δ 1.527) — https://brandsweets.com/colors/brands/traderjoes-com

## Curated palettes containing it

- **Bookshop** (editorial, warm, elegant) — #7c3a1d, #8a7358, #2f5d50, #faf6ef, #2b2118 — Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking. — tool: https://brandsweets.com/palettes/new/7c3a1d-8a7358-2f5d50-faf6ef-2b2118 — collection: https://brandsweets.com/palettes/editorial

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/803f1e-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#803f1e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.