# #80398e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#80398e`
- RGB: rgb(128, 57, 142)
- HSL: hsl(290, 43%, 39%)
- OKLCH: oklch(0.474 0.149 320.8)
- Relative luminance: 0.0947
- Nearest named color: Grapes of Italy (#714a8b, Δ 4.61) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, modern
- Page: https://brandsweets.com/colors/80398e

## Tints & shades

- Tints (toward white): #9441a4, #a64cb8, #b162c0, #bc78c9, #c78ed2, #d0a0d9, #dbb6e2, #e6cceb, #f0e2f3, #fbf8fc
- Shades (toward black): #763483, #692f75, #5f2a6a, #52245b, #482050, #3b1a42, #311637, #241028, #1a0c1d, #0d060f

## Harmonies

- Complementary: #478e39
- Analogous: #55398e, #8e3972
- Triadic: #8e8039, #398e80
- Split-complementary: #728e39, #398e55
- Tetradic: #8e5539, #478e39, #39728e

## Colors that go with #80398e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #80398e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #80398e: 4 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #80398e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #80398e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #80398e in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #80398e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Rust** #b7410e [pool] — Rust shows up next to #80398e in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #80398e in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a850b9 (4.51:1); AA: background → #cccccc (4.52:1); AAA: text → #bf7fcc (7.12:1); AAA: background → #fcfcfc (7.07:1)

## Curated palettes containing it

- **Dusk Gradient** (sunset, dark, warm, bold) — #ff7b54, #ffb26b, #7c3e8a, #1b1230, #ffefe0 — Orange and peach on indigo-black with a violet — the last five minutes of a sunset, as a dark mode. — tool: https://brandsweets.com/palettes/new/ff7b54-ffb26b-7c3e8a-1b1230-ffefe0 — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/80398e-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#80398e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.