# #801e42

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#801e42`
- RGB: rgb(128, 30, 66)
- HSL: hsl(338, 62%, 31%)
- OKLCH: oklch(0.407 0.135 3.3)
- Relative luminance: 0.0591
- Nearest named color: Beet Red (#7e203f, Δ 0.725) — https://brandsweets.com/colors/beet-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/801e42

## Tints & shades

- Tints (toward white): #9d2551, #b62b5e, #d0356d, #d65182, #dd6e97, #e387a9, #eaa4be, #f0c1d2, #f6dae4, #fdf7f9
- Shades (toward black): #741b3c, #6b1937, #5f1631, #53132b, #4a1126, #3e0f20, #320c1a, #250913, #1d070f, #110409

## Harmonies

- Complementary: #1e805c
- Analogous: #801e73, #802b1e
- Triadic: #42801e, #1e4280
- Split-complementary: #1e802b, #1e7380
- Tetradic: #73801e, #1e805c, #2b1e80

## Colors that go with #801e42

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #801e42 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #801e42 in 4 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #801e42 in 8 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Blush (https://brandsweets.com/palettes/light#blush), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #801e42, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #801e42: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #801e42: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #801e42: 3 real palettes, including Hinge's brand system and State Farm's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #801e42 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d03970 (4.5:1); AA: background → #b3b3b3 (4.59:1); AAA: text → #de739a (7.02:1); AAA: background → #dedede (7.15:1)

## Brands using this color

- **Rare Beauty** — accent #7f2549 (Δ 1.335) — https://brandsweets.com/colors/brands/rarebeauty-com
- **Rare Beauty** — secondary #7f2649 (Δ 1.445) — https://brandsweets.com/colors/brands/rarebeauty-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/801e42-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#801e42" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.