# #80098b

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#80098b`
- RGB: rgb(128, 9, 139)
- HSL: hsl(295, 88%, 29%)
- OKLCH: oklch(0.432 0.197 324)
- Relative luminance: 0.0665
- Nearest named color: purple (#800080, Δ 1.885) — https://brandsweets.com/colors/purple
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/80098b

## Tints & shades

- Tints (toward white): #9f0bad, #be0dce, #dd0ff0, #e231f2, #e752f4, #eb6ff6, #ef91f8, #f4b2fa, #f9d4fc, #fef5fe
- Shades (toward black): #770881, #6a0773, #610769, #54065b, #4b0551, #3e0443, #35043a, #28032b, #1f0222, #120113

## Harmonies

- Complementary: #148b09
- Analogous: #3f098b, #8b0955
- Triadic: #8b8009, #098b80
- Split-complementary: #558b09, #098b3f
- Tetradic: #8b3f09, #148b09, #09558b

## Colors that go with #80098b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #80098b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #80098b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #80098b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #80098b: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Denim is paired with #80098b in two real palettes: Slack's brand system and Peacock, as the lead colour — a combination designers have actually shipped, not a computed rotation. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #80098b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #80098b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Coral is paired with #80098b in Dusk Gradient, as the lead colour — a combination designers have actually shipped, not a computed rotation. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb0edd (4.65:1); AA: background → #b8b8b8 (4.54:1); AAA: text → #e757f4 (7.07:1); AAA: background → #e3e3e3 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/80098b-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#80098b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.