# #7fa3cc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7fa3cc`
- RGB: rgb(127, 163, 204)
- HSL: hsl(212, 43%, 65%)
- OKLCH: oklch(0.704 0.072 252.1)
- Relative luminance: 0.3507
- Nearest named color: Azureno (#8fa0d5, Δ 2.686) — https://brandsweets.com/colors/azureno
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7fa3cc

## Tints & shades

- Tints (toward white): #8aabd0, #99b6d6, #a4bddb, #afc5df, #bdd0e5, #c8d8e9, #d3e0ee, #dee7f2, #edf2f8, #f8fafc
- Shades (toward black): #6993c3, #5484bb, #4474ab, #3c6696, #335780, #294566, #203650, #17283a, #0f1924, #060a0f

## Harmonies

- Complementary: #cca87f
- Analogous: #7fcacc, #827fcc
- Triadic: #cc7fa3, #a3cc7f
- Split-complementary: #cc827f, #cacc7f
- Tetradic: #cc7fca, #cca87f, #7fcc82

## Colors that go with #7fa3cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7fa3cc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #7fa3cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #7fa3cc in 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #7fa3cc, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Warp (https://brandsweets.com/colors/brands/warp-dev), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #7fa3cc in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7fa3cc: 4 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #7fa3cc in 4 real palettes, including Elastic's brand system and Ahrefs's brand system, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7fa3cc: 6 real palettes, including Open House and Coca-Cola's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4779b3 (4.51:1); AA: background → #363636 (4.61:1); AAA: text → #345983 (7.23:1); AAA: background → #141414 (7.03:1)
- On black (#000000): 8.01:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7fa3cc-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7fa3cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.