# #7f94cc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f94cc`
- RGB: rgb(127, 148, 204)
- HSL: hsl(224, 43%, 65%)
- OKLCH: oklch(0.672 0.087 268.2)
- Relative luminance: 0.3005
- Nearest named color: Easter Egg (#8e97c7, Δ 2.397) — https://brandsweets.com/colors/easter-egg
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7f94cc

## Tints & shades

- Tints (toward white): #8a9dd0, #99a9d6, #a4b2db, #afbcdf, #bdc8e5, #c8d1e9, #d3daee, #dee3f2, #edf0f8, #f8f9fc
- Shades (toward black): #6981c3, #546fbb, #4460ab, #3c5496, #334780, #293966, #202d50, #17213a, #0f1424, #06080f

## Harmonies

- Complementary: #ccb87f
- Analogous: #7fbacc, #917fcc
- Triadic: #cc7f94, #94cc7f
- Split-complementary: #cc917f, #bacc7f
- Tetradic: #cc7fba, #ccb87f, #7fcc91

## Colors that go with #7f94cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f94cc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7f94cc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7f94cc in 8 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #7f94cc, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7f94cc: 4 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Notion (https://brandsweets.com/colors/brands/notion), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #7f94cc in 4 real palettes, including Ahrefs's brand system and Elastic's brand system, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7f94cc: 7 real palettes, including Blueprint and Telegram's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7f94cc: 7 real palettes, including Dusk and Coca-Cola's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5772bc (4.63:1); AA: background → #2e2e2e (4.53:1); AAA: text → #3d5699 (7.02:1); AAA: background → #000000 (7.01:1)
- On black (#000000): 7.01:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f94cc-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f94cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.