# #7f81fa

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f81fa`
- RGB: rgb(127, 129, 250)
- HSL: hsl(239, 92%, 74%)
- OKLCH: oklch(0.659 0.176 279.7)
- Relative luminance: 0.2711
- Nearest named color: Orchid (#7a81ff, Δ 0.991) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7f81fa

## Tints & shades

- Tints (toward white): #898bfa, #989afb, #a2a3fb, #b1b2fc, #babcfc, #c4c5fd, #d3d4fd, #ddddfe, #ebecfe, #f5f5ff
- Shades (toward black): #5d60f8, #3b3ef7, #191df5, #090de1, #080bbf, #07099d, #05077a, #040558, #020336, #010114

## Harmonies

- Complementary: #faf880
- Analogous: #80bffa, #bb80fa
- Triadic: #fa8082, #82fa80
- Split-complementary: #fabb80, #bffa80
- Tetradic: #fa80bf, #faf880, #80fabb

## Colors that go with #7f81fa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Tomato** #ff6347 [harmony, pool: triadic] — Tomato completes a triad with #7f81fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Abstract (https://brandsweets.com/colors/brands/abstract-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #7f81fa in 6 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #7f81fa, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7f81fa: 7 real palettes, including Blueprint and Venmo's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7f81fa: 7 real palettes, including Coursera's brand system and Apple's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7f81fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7f81fa, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/midnightblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f81fa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5d60f8 (4.67:1); AA: background → #262626 (4.63:1); AAA: text → #3135f6 (7.07:1)
- On black (#000000): 6.42:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #898bfa (7.14:1)

## Brands using this color

- **Mastodon hosted on mastodon.social** — secondary #8484fc (Δ 1.093) — https://brandsweets.com/colors/brands/mastodon-social

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f81fa-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f81fa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.