# #7f67f4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f67f4`
- RGB: rgb(127, 103, 244)
- HSL: hsl(250, 87%, 68%)
- OKLCH: oklch(0.61 0.203 286.6)
- Relative luminance: 0.2074
- Nearest named color: mediumslateblue (#7b68ee, Δ 1.106) — https://brandsweets.com/colors/mediumslateblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7f67f4

## Tints & shades

- Tints (toward white): #8a75f5, #9683f6, #a291f7, #aea0f8, #bbaef9, #c7bcfa, #d3cbfb, #dfd9fc, #ebe7fd, #f7f5fe
- Shades (toward black): #664af2, #4a28f0, #3410ea, #2d0ec8, #270cac, #200a8f, #19086e, #120651, #0b0330, #040113

## Harmonies

- Complementary: #ddf466
- Analogous: #6696f4, #c566f4
- Triadic: #f47e66, #66f47e
- Split-complementary: #f4c566, #96f466
- Tetradic: #f46696, #ddf466, #66f4c5

## Colors that go with #7f67f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #7f67f4 in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Qualcomm's brand system and Signal's brand system put Blue beside #7f67f4, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Signal (https://brandsweets.com/colors/brands/signal-org), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7f67f4: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7f67f4 in 4 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7f67f4: 5 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7f67f4: 8 real palettes, including Fivetran blue's brand system and Linkedin's brand system, as the supporting colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f67f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7f67f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #765df4 (4.52:1); AA: background → #141414 (4.52:1); AAA: text → #4e2df0 (7.1:1)
- On black (#000000): 5.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9a88f7 (7.24:1)

## Brands using this color

- **ClickUp** — secondary #7b68ee (Δ 1.106) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f67f4-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f67f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.