# #7f61fa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f61fa`
- RGB: rgb(127, 97, 250)
- HSL: hsl(252, 94%, 68%)
- OKLCH: oklch(0.605 0.218 287)
- Relative luminance: 0.1996
- Nearest named color: mediumslateblue (#7b68ee, Δ 2.434) — https://brandsweets.com/colors/mediumslateblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7f61fa

## Tints & shades

- Tints (toward white): #8b70fb, #977efb, #a38dfb, #af9cfc, #bbabfc, #c7bafd, #d3c9fd, #dfd7fe, #ebe6fe, #f7f5ff
- Shades (toward black): #6743f9, #4c20f8, #3607f2, #2f06d0, #2806b2, #210594, #1a0472, #130354, #0b0231, #040114

## Harmonies

- Complementary: #dbfa61
- Analogous: #618ffa, #cc61fa
- Triadic: #fa7f61, #61fa7f
- Split-complementary: #facc61, #8ffa61
- Tetradic: #fa618f, #dbfa61, #61facc

## Colors that go with #7f61fa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 9 real palettes, including Signal's brand system and Qualcomm's brand system put Blue beside #7f61fa, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7f61fa: 4 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7f61fa in 4 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7f61fa: 4 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Render (https://brandsweets.com/colors/brands/render-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7f61fa: 5 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [harmony, pool: analogous] — Dodger Blue is #7f61fa's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Bluesky Social (https://brandsweets.com/colors/brands/bsky-app). — https://brandsweets.com/colors/dodgerblue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7f61fa in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/lightskyblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f61fa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7757fa (4.64:1); AA: background → #0f0f0f (4.56:1); AAA: text → #5025f8 (7.09:1)
- On black (#000000): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9b83fb (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f61fa-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f61fa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.