# #7f540b

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f540b`
- RGB: rgb(127, 84, 11)
- HSL: hsl(38, 84%, 27%)
- OKLCH: oklch(0.482 0.098 73.3)
- Relative luminance: 0.1088
- Nearest named color: Coffee Adept (#775511, Δ 1.441) — https://brandsweets.com/colors/coffee-adept
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7f540b

## Tints & shades

- Tints (toward white): #a06a0e, #c08011, #e19614, #eda62c, #f0b651, #f3c472, #f6d193, #f8dfb4, #fbedd5, #fefbf6
- Shades (toward black): #754e0a, #674509, #5e3e08, #543807, #4b3207, #3d2905, #342204, #2a1c04, #1c1302, #130c02

## Harmonies

- Complementary: #0b357f
- Analogous: #7f1a0b, #6f7f0b
- Triadic: #0b7f54, #540b7f
- Split-complementary: #0b6f7f, #1a0b7f
- Tetradic: #0b7f1a, #0b357f, #7f0b6f

## Colors that go with #7f540b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: complementary] — Denim sits directly opposite #7f540b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/denim
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #7f540b, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7f540b in 4 real palettes, including Subaru's brand system and Console Light, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #7f540b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Aesop (https://brandsweets.com/colors/brands/aesop-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #7f540b: 5 real palettes, including Homestead and Darkroom, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Bookshop and Clay & Linen put Slate Gray beside #7f540b, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7f540b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #7f540b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #754e0a (7.37:1)
- On black (#000000): 3.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a06a0e (4.56:1); AA: background → #d6d6d6 (4.55:1); AAA: text → #ce8912 (7.21:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f540b-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f540b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.