# #7f4ea2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f4ea2`
- RGB: rgb(127, 78, 162)
- HSL: hsl(275, 35%, 47%)
- OKLCH: oklch(0.516 0.136 309.3)
- Relative luminance: 0.1257
- Nearest named color: Passion Flower (#6f5698, Δ 3.781) — https://brandsweets.com/colors/passion-flower
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7f4ea2

## Tints & shades

- Tints (toward white): #8c5aaf, #986bb8, #a47cc0, #b08dc8, #bea2d2, #cab3db, #d6c4e3, #e2d6eb, #eee7f3, #faf8fc
- Shades (toward black): #744794, #673f83, #5c3875, #513267, #462b5a, #392348, #2e1c3b, #23162d, #160d1c, #0b070e

## Harmonies

- Complementary: #71a24e
- Analogous: #554ea2, #a24e9b
- Triadic: #a27f4e, #4ea27f
- Split-complementary: #9ba24e, #4ea255
- Tetradic: #a2554e, #71a24e, #4e9ba2

## Colors that go with #7f4ea2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f4ea2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7f4ea2 in 5 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #7f4ea2, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Sea Green** #2e8b57 [pool] — Sea Green shows up next to #7f4ea2 in 4 real palettes, including Next.js's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #7f4ea2 in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #7f4ea2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7f4ea2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7f4ea2 in 3 real palettes, including Wayfair's brand system and Guinness's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #714691 (7.03:1)
- On black (#000000): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9161b3 (4.56:1); AA: background → #e0e0e0 (4.53:1); AAA: text → #ab87c5 (7:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f4ea2-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f4ea2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.