# #7f3dbd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f3dbd`
- RGB: rgb(127, 61, 189)
- HSL: hsl(271, 51%, 49%)
- OKLCH: oklch(0.51 0.193 303.9)
- Relative luminance: 0.1152
- Nearest named color: Lilac Spring (#8822cc, Δ 4.527) — https://brandsweets.com/colors/lilac-spring
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7f3dbd

## Tints & shades

- Tints (toward white): #8c4ec6, #9861cc, #a574d2, #b188d8, #be9bdf, #c8aae4, #d4beea, #e1d1f0, #ede4f6, #faf7fd
- Shades (toward black): #7538ad, #68329a, #5d2d8b, #502777, #462268, #391b55, #2f1645, #221032, #170b23, #0a050f

## Harmonies

- Complementary: #7bbd3d
- Analogous: #3f3dbd, #bd3dbb
- Triadic: #bd7f3d, #3dbd7f
- Split-complementary: #bbbd3d, #3dbd3f
- Tetradic: #bd3f3d, #7bbd3d, #3dbbbd

## Colors that go with #7f3dbd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #7f3dbd: 4 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7f3dbd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7f3dbd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f3dbd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7f3dbd in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7f3dbd: 3 real palettes, including Kraken's brand system and Calm's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7f3dbd in 3 real palettes, including ClickUp's brand system and Linear's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Linear (https://brandsweets.com/colors/brands/linear), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7f3dbd, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7538ad (7.18:1)
- On black (#000000): 3.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9359c9 (4.51:1); AA: background → #d9d9d9 (4.5:1); AAA: text → #af84d7 (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f3dbd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f3dbd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.