# #7f348d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f348d`
- RGB: rgb(127, 52, 141)
- HSL: hsl(291, 46%, 38%)
- OKLCH: oklch(0.466 0.155 321.1)
- Relative luminance: 0.0889
- Nearest named color: Noble Plum (#871f78, Δ 4.648) — https://brandsweets.com/colors/noble-plum
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7f348d

## Tints & shades

- Tints (toward white): #943da4, #a945ba, #b35bc2, #bd72cb, #c888d3, #d29edb, #dcb5e3, #e7cbec, #f1e1f4, #fcf8fc
- Shades (toward black): #763082, #692b73, #5e2768, #512159, #471d4e, #3d1943, #2f1334, #250f29, #180a1a, #0d060f

## Harmonies

- Complementary: #428d34
- Analogous: #54348d, #8d346e
- Triadic: #8d8034, #348d80
- Split-complementary: #6e8d34, #348d54
- Tetradic: #8d5434, #428d34, #346e8d

## Colors that go with #7f348d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #7f348d: 4 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7f348d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7f348d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f348d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7f348d in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7f348d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #7f348d in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown
- **Taupe** #483c32 [pool] — Taupe is paired with #7f348d in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.56:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac4cbd (4.52:1); AA: background → #c9c9c9 (4.56:1); AAA: text → #c27dcf (7.13:1); AAA: background → #f7f7f7 (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f348d-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f348d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.