# #7f2b91

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f2b91`
- RGB: rgb(127, 43, 145)
- HSL: hsl(289, 54%, 37%)
- OKLCH: oklch(0.458 0.172 320)
- Relative luminance: 0.0828
- Nearest named color: darkmagenta (#8b008b, Δ 4.485) — https://brandsweets.com/colors/darkmagenta
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7f2b91

## Tints & shades

- Tints (toward white): #9332a9, #a839c0, #b34eca, #be66d1, #c981d9, #d399e1, #ddb0e8, #e8c8ef, #f2e0f6, #fcf7fd
- Shades (toward black): #742886, #672376, #5c206a, #521c5e, #481952, #3a1443, #301037, #260d2b, #18081b, #0e0510

## Harmonies

- Complementary: #3e912b
- Analogous: #4c2b91, #912b71
- Triadic: #917f2b, #2b917f
- Split-complementary: #71912b, #2b914c
- Tetradic: #914c2b, #3e912b, #2b7191

## Colors that go with #7f2b91

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #7f2b91: 4 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7f2b91 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7f2b91: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f2b91: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7f2b91 in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7f2b91: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #7f2b91 in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Taupe** #483c32 [pool] — Taupe is paired with #7f2b91 in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b046c8 (4.56:1); AA: background → #c4c4c4 (4.53:1); AAA: text → #c679d7 (7.12:1); AAA: background → #f2f2f2 (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f2b91-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f2b91" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.