# #7f017d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7f017d`
- RGB: rgb(127, 1, 125)
- HSL: hsl(301, 98%, 25%)
- OKLCH: oklch(0.418 0.19 329.2)
- Relative luminance: 0.0601
- Nearest named color: purple (#800080, Δ 0.525) — https://brandsweets.com/colors/purple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7f017d

## Tints & shades

- Tints (toward white): #a2029f, #ca02c7, #ed02e9, #fd17f9, #fd3ffa, #fd62fb, #fe86fc, #fea9fd, #ffd2fe, #fff5ff
- Shades (toward black): #740172, #6a0168, #60015e, #560154, #4c014a, #3d013c, #320132, #280028, #1e001e, #140014

## Harmonies

- Complementary: #017e03
- Analogous: #42017e, #7e013e
- Triadic: #7c7e01, #017c7e
- Split-complementary: #3e7e01, #017e42
- Tetradic: #7e4201, #017e03, #013e7e

## Colors that go with #7f017d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7f017d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7f017d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7f017d: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7f017d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7f017d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #7f017d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — Velvet puts Brown beside #7f017d, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — Rare Beauty's brand system puts Burgundy beside #7f017d, as the supporting colour. Seen in: Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf02cc (4.53:1); AA: background → #b3b3b3 (4.55:1); AAA: text → #fd35fa (7.07:1); AAA: background → #dedede (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7f017d-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7f017d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.