# #7e980b

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e980b`
- RGB: rgb(126, 152, 11)
- HSL: hsl(71, 87%, 32%)
- OKLCH: oklch(0.637 0.15 121.2)
- Relative luminance: 0.2692
- Nearest named color: BioShock (#889900, Δ 1.407) — https://brandsweets.com/colors/bioshock
- Moods: vivid
- Page: https://brandsweets.com/colors/7e980b

## Tints & shades

- Tints (toward white): #9aba0d, #b2d70f, #c8ef1a, #cff137, #d7f358, #dff679, #e6f896, #eefab7, #f5fcd4, #fdfef5
- Shades (toward black): #738a0a, #677c09, #5f7208, #536407, #475606, #3b4805, #2f3904, #283003, #1c2102, #101301

## Harmonies

- Complementary: #250b99
- Analogous: #996c0b, #38990b
- Triadic: #0b7f99, #990b7f
- Split-complementary: #0b3899, #6c0b99
- Tetradic: #0b996c, #250b99, #990b38

## Colors that go with #7e980b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7e980b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #7e980b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 5 real palettes, including Rolex's brand system and Spotify's brand system put Blue beside #7e980b, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #7e980b in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e980b: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7e980b in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #7e980b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7e980b in 13 real palettes, including Undergrowth and Acer's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Acer (https://brandsweets.com/colors/brands/acer-com), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #677c09 (4.7:1); AA: background → #262626 (4.6:1); AAA: text → #4f5f07 (7.06:1)
- On black (#000000): 6.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #86a20b (7.19:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e980b-b6bea2-4e7adf-252d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e980b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.