# #7e95b4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e95b4`
- RGB: rgb(126, 149, 180)
- HSL: hsl(214, 26%, 60%)
- OKLCH: oklch(0.663 0.053 256)
- Relative luminance: 0.2923
- Nearest named color: Cool Gray (#8c92ac, Δ 2.071) — https://brandsweets.com/colors/cool-gray
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7e95b4

## Tints & shades

- Tints (toward white): #8ba0bb, #98abc3, #a2b2c8, #afbdd0, #bcc8d7, #c8d2df, #d5dde6, #dfe5ec, #eceff4, #f9fafb
- Shades (toward black): #6b86a8, #5c799d, #516a8a, #485e7a, #3c4f67, #314054, #283443, #1c2530, #131920, #080a0d

## Harmonies

- Complementary: #b49d7e
- Analogous: #7eb0b4, #827eb4
- Triadic: #b47e95, #95b47e
- Split-complementary: #b4827e, #b0b47e
- Tetradic: #b47eb0, #b49d7e, #7eb482

## Colors that go with #7e95b4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7e95b4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #7e95b4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #7e95b4 in 4 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Rain Garden put Blush Pink beside #7e95b4, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7e95b4: 5 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7e95b4: 4 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e95b4: 6 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Open House and First Snow put Midnight Blue beside #7e95b4, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5b769a (4.66:1); AA: background → #2b2b2b (4.62:1); AAA: text → #445974 (7.17:1)
- On black (#000000): 6.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8298b5 (7.11:1)

## Curated palettes containing it

- **Arctic** (clean, cool, minimal) — #0f1b2d, #7d93a8, #0ea5e9, #ffffff — Navy type on white with an ice-blue accent: crisp and corporate without going grey. — tool: https://brandsweets.com/palettes/new/0f1b2d-7d93a8-0ea5e9-ffffff — collection: https://brandsweets.com/palettes/clean
- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e95b4-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e95b4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.