# #7e7779

A color — neutral, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e7779`
- RGB: rgb(126, 119, 121)
- HSL: hsl(343, 3%, 48%)
- OKLCH: oklch(0.576 0.009 358)
- Relative luminance: 0.1901
- Nearest named color: Bank Vault (#757374, Δ 1.957) — https://brandsweets.com/colors/bank-vault
- Moods: neutral, minimal
- Page: https://brandsweets.com/colors/7e7779

## Tints & shades

- Tints (toward white): #8b8486, #979193, #a39e9f, #b0abac, #bcb8b9, #c9c5c6, #d5d2d3, #e1dfe0, #eeeded, #fafafa
- Shades (toward black): #746d6f, #666062, #5c5758, #4f4a4c, #444041, #3a3637, #2d2a2b, #222021, #151414, #0b0a0a

## Harmonies

- Complementary: #777e7c
- Analogous: #7e777c, #7e7877
- Triadic: #797e77, #77797e
- Split-complementary: #777e78, #777c7e
- Tetradic: #7c7e77, #777e7c, #78777e

## Colors that go with #7e7779

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #7e7779 without the hard edge of pure #000. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #7e7779, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7e7779: 6 real palettes, including Atelier and Clay & Linen, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7e7779 in 5 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e7779: 8 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7e7779 in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Harvest (https://brandsweets.com/palettes/warm#harvest), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Plaid's brand system and Lufthansa's brand system put Midnight Blue beside #7e7779, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Peru beside #7e7779, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Kiln (https://brandsweets.com/palettes/dark#kiln), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7b7476 (4.56:1); AA: background → #0a0a0a (4.53:1); AAA: text → #5c5758 (7.1:1)
- On black (#000000): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9c9698 (7.23:1)

## Brands using this color

- **Notion** — gray #787774 (Δ 1.257) — https://brandsweets.com/colors/brands/notion

## Curated palettes containing it

- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e7779-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e7779" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.