# #7e7344

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e7344`
- RGB: rgb(126, 115, 68)
- HSL: hsl(49, 30%, 38%)
- OKLCH: oklch(0.554 0.067 96.6)
- Relative luminance: 0.1711
- Nearest named color: Garden Weed (#786e38, Δ 2.104) — https://brandsweets.com/colors/garden-weed
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/7e7344

## Tints & shades

- Tints (toward white): #92864f, #a69859, #b0a46d, #bbb181, #c6bd95, #d1c9a9, #dbd6bd, #e6e2d1, #f1eee4, #fbfbf8
- Shades (toward black): #746a3e, #675e37, #5d5532, #50492b, #464025, #3c3720, #2e2a19, #242114, #17150c, #0d0c07

## Harmonies

- Complementary: #444e7e
- Analogous: #7e5644, #6c7e44
- Triadic: #447e73, #73447e
- Split-complementary: #446c7e, #56447e
- Tetradic: #447e56, #444e7e, #7e446c

## Colors that go with #7e7344

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7e7344: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #7e7344 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Woodsmoke and Forest Floor put Champagne beside #7e7344, as that palette's text colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #7e7344 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e7344: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #7e7344: 4 real palettes, including Notion's brand system and Miro's brand system, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Miro (https://brandsweets.com/colors/brands/miro-com), Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #7e7344 in 5 real palettes, including Bookshop and Rolex's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Rolex (https://brandsweets.com/colors/brands/rolex-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 5 real palettes, including Woodsmoke and Coffee Bar put Peru beside #7e7344, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #605834 (7.14:1)
- On black (#000000): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #817646 (4.61:1); AA: background → #fafafa (4.55:1); AAA: text → #a69859 (7.26:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e7344-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e7344" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.