# #7e72ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e72ca`
- RGB: rgb(126, 114, 202)
- HSL: hsl(248, 45%, 62%)
- OKLCH: oklch(0.602 0.131 288.1)
- Relative luminance: 0.2073
- Nearest named color: Lavish Spending (#8469bc, Δ 2.872) — https://brandsweets.com/colors/lavish-spending
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7e72ca

## Tints & shades

- Tints (toward white): #8c81cf, #968cd4, #a39bd9, #aea6dd, #bbb5e3, #c9c4e9, #d3cfed, #e0def2, #ebe9f7, #f8f8fc
- Shades (toward black): #6a5cc1, #5546b9, #4d3fa6, #433790, #382e7a, #2e2664, #241d4e, #1b163b, #110e25, #07060f

## Harmonies

- Complementary: #beca72
- Analogous: #7292ca, #aa72ca
- Triadic: #ca7e72, #72ca7e
- Split-complementary: #caaa72, #92ca72
- Tetradic: #ca7292, #beca72, #72caaa

## Colors that go with #7e72ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7e72ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #7e72ca in 9 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7e72ca: 6 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7e72ca in 8 real palettes, including Marvel's brand system and Pizza Hut's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7e72ca: 7 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e72ca: 15 real palettes, including American Express's brand system and The New York Times's brand system, as the supporting colour. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #7e72ca: 4 real palettes, including PostHog's brand system and Bluesky Social's brand system, as the lead colour. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), Bluesky Social (https://brandsweets.com/colors/brands/bsky-app), Venmo (https://brandsweets.com/colors/brands/venmo-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7e72ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7467c5 (4.68:1); AA: background → #141414 (4.52:1); AAA: text → #5546b9 (7.09:1)
- On black (#000000): 5.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9990d5 (7.3:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e72ca-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e72ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.