# #7e64f2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e64f2`
- RGB: rgb(126, 100, 242)
- HSL: hsl(251, 85%, 67%)
- OKLCH: oklch(0.603 0.204 287)
- Relative luminance: 0.1996
- Nearest named color: mediumslateblue (#7b68ee, Δ 1.146) — https://brandsweets.com/colors/mediumslateblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7e64f2

## Tints & shades

- Tints (toward white): #8971f4, #9580f5, #a18ef6, #ad9cf7, #bcaff8, #c8bdfa, #d4cbfb, #e0d9fc, #ebe7fd, #f7f6fe
- Shades (toward black): #6647f0, #4b26ed, #3912e2, #3110c6, #2a0eaa, #220b89, #1b096d, #140750, #0c042f, #050213

## Harmonies

- Complementary: #d8f263
- Analogous: #6391f2, #c563f2
- Triadic: #f27e63, #63f27e
- Split-complementary: #f2c563, #91f263
- Tetradic: #f26391, #d8f263, #63f2c5

## Colors that go with #7e64f2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #7e64f2 in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Qualcomm's brand system and Signal's brand system put Blue beside #7e64f2, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Signal (https://brandsweets.com/colors/brands/signal-org), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7e64f2: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7e64f2 in 5 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7e64f2: 4 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Elastic (https://brandsweets.com/colors/brands/elastic-co), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e64f2: 7 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [harmony, pool: analogous] — Dodger Blue is #7e64f2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Bluesky Social (https://brandsweets.com/colors/brands/bsky-app). — https://brandsweets.com/colors/dodgerblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7e64f2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #765af2 (4.65:1); AA: background → #0f0f0f (4.56:1); AAA: text → #522fee (7:1)
- On black (#000000): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9d89f5 (7.33:1)

## Brands using this color

- **ClickUp** — secondary #7b68ee (Δ 1.146) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e64f2-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e64f2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.