# #7e320c

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e320c`
- RGB: rgb(126, 50, 12)
- HSL: hsl(20, 83%, 27%)
- OKLCH: oklch(0.419 0.115 42.8)
- Relative luminance: 0.0674
- Nearest named color: Brick Red (#8f1402, Δ 5.101) — https://brandsweets.com/colors/brick-red
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7e320c

## Tints & shades

- Tints (toward white): #9f3f0f, #bf4c12, #e05915, #eb6d2d, #ef8752, #f29d73, #f5b494, #f8cbb4, #fbe2d5, #fef8f6
- Shades (toward black): #752e0b, #67290a, #5d2509, #542108, #4b1e07, #3d1806, #331405, #2a1104, #1c0b03, #130702

## Harmonies

- Complementary: #0c587e
- Analogous: #7e0c1f, #7e6b0c
- Triadic: #0c7e32, #320c7e
- Split-complementary: #0c7e6b, #0c1f7e
- Tetradic: #1f7e0c, #0c587e, #6b0c7e

## Colors that go with #7e320c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #7e320c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7e320c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and Bramble put Champagne beside #7e320c, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #7e320c: 5 real palettes, including Darkroom and Olive Grove, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #7e320c in 12 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #7e320c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7e320c: 3 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #7e320c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c94f13 (4.61:1); AA: background → #b8b8b8 (4.51:1); AAA: text → #ec7336 (7.07:1); AAA: background → #e6e6e6 (7.16:1)

## Curated palettes containing it

- **Bookshop** (editorial, warm, elegant) — #7c3a1d, #8a7358, #2f5d50, #faf6ef, #2b2118 — Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking. — tool: https://brandsweets.com/palettes/new/7c3a1d-8a7358-2f5d50-faf6ef-2b2118 — collection: https://brandsweets.com/palettes/editorial
- **Saffron** (warm, vivid, elegant) — #d97706, #7c2d12, #0f766e, #fffaf0, #2a1b0c — Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere. — tool: https://brandsweets.com/palettes/new/d97706-7c2d12-0f766e-fffaf0-2a1b0c — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e320c-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e320c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.