# #7e304e

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e304e`
- RGB: rgb(126, 48, 78)
- HSL: hsl(337, 45%, 34%)
- OKLCH: oklch(0.429 0.113 359)
- Relative luminance: 0.071
- Nearest named color: Beet Red (#7e203f, Δ 3.258) — https://brandsweets.com/colors/beet-red
- Moods: warm
- Page: https://brandsweets.com/colors/7e304e

## Tints & shades

- Tints (toward white): #94385b, #ae426b, #bd517b, #c76b8e, #cf819f, #d897b0, #e2b1c4, #eac8d5, #f4e1e8, #fcf8f9
- Shades (toward black): #732b47, #682740, #5c2339, #511f32, #461b2b, #3b1625, #30121e, #250e17, #1a0a10, #0f0609

## Harmonies

- Complementary: #307e60
- Analogous: #7e3075, #7e3930
- Triadic: #4e7e30, #304e7e
- Split-complementary: #307e39, #30757e
- Tetradic: #757e30, #307e60, #39307e

## Colors that go with #7e304e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7e304e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Taupe** #483c32 [pool] — Taupe is paired with #7e304e in 10 real palettes, including Blush and Bookshop, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #7e304e, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7e304e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7e304e: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7e304e in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #7e304e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #7e304e in 3 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd517b (4.63:1); AA: background → #bdbdbd (4.62:1); AAA: text → #ce7e9c (7.09:1); AAA: background → #e8e8e8 (7.08:1)

## Brands using this color

- **Rare Beauty** — secondary #7f2649 (Δ 1.882) — https://brandsweets.com/colors/brands/rarebeauty-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e304e-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e304e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.