# #7e254f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e254f`
- RGB: rgb(126, 37, 79)
- HSL: hsl(332, 55%, 32%)
- OKLCH: oklch(0.415 0.129 355.2)
- Relative luminance: 0.0632
- Nearest named color: Beet Red (#7e203f, Δ 2.516) — https://brandsweets.com/colors/beet-red
- Moods: warm
- Page: https://brandsweets.com/colors/7e254f

## Tints & shades

- Tints (toward white): #9a2d60, #b2346f, #c84180, #cf5990, #d775a2, #df90b5, #e6a8c5, #eec4d7, #f5dbe7, #fdf7fa
- Shades (toward black): #732147, #671e40, #5f1c3b, #531834, #47152c, #3b1125, #2f0e1d, #280b19, #1c0811, #10050a

## Harmonies

- Complementary: #257e55
- Analogous: #7e257b, #7e2825
- Triadic: #4f7e25, #254f7e
- Split-complementary: #257e28, #257b7e
- Tetradic: #7b7e25, #257e55, #28257e

## Colors that go with #7e254f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7e254f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Taupe** #483c32 [pool] — Taupe is paired with #7e254f in 7 real palettes, including Blush and Bookshop, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7e254f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7e254f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #7e254f, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7e254f: two real palettes: Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7e254f in two real palettes: Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e254f: two real palettes: Hinge's brand system and State Farm's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.27:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c84180 (4.52:1); AA: background → #b5b5b5 (4.52:1); AAA: text → #d879a5 (7.2:1); AAA: background → #e0e0e0 (7.02:1)

## Brands using this color

- **Rare Beauty** — accent #7f2549 (Δ 1.045) — https://brandsweets.com/colors/brands/rarebeauty-com
- **Rare Beauty** — secondary #7f2649 (Δ 1.125) — https://brandsweets.com/colors/brands/rarebeauty-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e254f-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e254f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.