# #7e1648

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e1648`
- RGB: rgb(126, 22, 72)
- HSL: hsl(331, 70%, 29%)
- OKLCH: oklch(0.399 0.144 357.3)
- Relative luminance: 0.0548
- Nearest named color: Beet Red (#7e203f, Δ 2.426) — https://brandsweets.com/colors/beet-red
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7e1648

## Tints & shades

- Tints (toward white): #9c1c5a, #ba216b, #d9267d, #de458f, #e363a1, #e87db1, #ed9bc3, #f3bad5, #f8d8e8, #fdf6fa
- Shades (toward black): #751543, #68123c, #5f1137, #520f2f, #4a0d2a, #3d0b23, #34091e, #270716, #1e0511, #11030a

## Harmonies

- Complementary: #167e4c
- Analogous: #7e167c, #7e1816
- Triadic: #487e16, #16487e
- Split-complementary: #167e18, #167c7e
- Tetradic: #7c7e16, #167e4c, #18167e

## Colors that go with #7e1648

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7e1648 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #7e1648's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e1648: 3 real palettes, including Hinge's brand system and State Farm's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #7e1648 in 3 real palettes, including Bookshop and Blush, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Blush (https://brandsweets.com/palettes/light#blush), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7e1648: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7e1648: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #7e1648 wants: a warm off-white that shares its undertone, so #7e1648 reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Gold** #ffd700 [pool] — Gold shows up next to #7e1648 in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d9267d (4.52:1); AA: background → #b0b0b0 (4.62:1); AAA: text → #e56ca6 (7.03:1); AAA: background → #d9d9d9 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e1648-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e1648" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.