# #7e1040

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e1040`
- RGB: rgb(126, 16, 64)
- HSL: hsl(334, 77%, 28%)
- OKLCH: oklch(0.392 0.146 1.6)
- Relative luminance: 0.0518
- Nearest named color: Beet Red (#7e203f, Δ 2.231) — https://brandsweets.com/colors/beet-red
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7e1040

## Tints & shades

- Tints (toward white): #9e1550, #be1960, #dd1d70, #e53883, #e95897, #ed78ab, #f297be, #f6b7d2, #fad6e6, #fef6f9
- Shades (toward black): #750f3b, #680d35, #5f0c30, #510b29, #480925, #3f0820, #320619, #290515, #1b040e, #120209

## Harmonies

- Complementary: #107e4f
- Analogous: #7e1077, #7e1810
- Triadic: #407e10, #10407e
- Split-complementary: #107e18, #10777e
- Tetradic: #777e10, #107e4f, #18107e

## Colors that go with #7e1040

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7e1040 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #7e1040 in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e1040: 3 real palettes, including Hinge's brand system and State Farm's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #7e1040 in 3 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7e1040: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7e1040: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #7e1040 wants: a warm off-white that shares its undertone, so #7e1040 reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Gold** #ffd700 [pool] — Gold shows up next to #7e1040 in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.32:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.04:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e21d72 (4.65:1); AA: background → #adadad (4.6:1); AAA: text → #ec6aa2 (7.15:1); AAA: background → #d6d6d6 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e1040-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e1040" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.